OctoLoopsEssays about building and distributing small software products. For the practical versions, start with the marketing channel guides, the founder-led outbound guides or the tool comparisons.
An AI agent cold emailed me a teardown of my own homepage: a dated public trigger, three faults it could only have found by reading the page, and a $20 ask instead of a meeting. Its sharpest point was that my sample draft closed with the exact line I tell everyone to delete
Gojiberry reached $4M ARR in a year on five channels added one at a time, and the order is not a story about ambition: it is a cost ladder, which is why outbound and Reddit come first and paid ads come last
Nobody says they are scared of the writing: they say they do not want to talk about their product in a room they just walked into, and that instinct is correct. The fortnight that fixes it, and the five things to read in a sidebar first
Naman Bansal took Manicule to $30K MRR during YC on ten to fifteen cold emails a week: a narrow ICP, three signals that have to be true at once, and a four-line email that opens with work already done
Do things that don't scale is the most repeated advice in startups and the most misread: Stripe's laptop trick worked because Y Combinator had already handed them a building full of buyers, and Paul Graham says so in the same essay
LinkedIn gets answered, email reaches everyone, and phone turns contact into conversation: the best outbound channel changes every time you change the denominator
The confidence arrives after the sending, not before it: ten psychological tricks for getting the community comment posted and the cold email out the door, and the one version of the resistance that is worth listening to
Six months of redlines for a deal that was never yours is a real and measurable failure mode: but going bottom-up does not let you skip enterprise sales, it lets you do it after the seats are already in the building
Take your headline from a sentence a customer already wrote, keep a handwritten list of where your first hundred users came from, and stop treating a launch as one day: three cheap tips, and the versions of each one that failed before they worked
Attio put fifteen operators in one place: chapter one says lead with the product, chapter five tried exactly that and converted nobody, and which one is right depends on who signs the cheque
A viral thread says to swap Apollo for six public databases: the instinct is right, two of the six are already crowded, and the part that actually works is the part it spends the least time on
Agencies get to revenue fast and stall on hiring, SaaS gets there slowly and then compounds — what the data says about time to $1M, agency margins, and which hard problem you are choosing
Guerrilla marketing for software products, including one tactic you can steal from this site and one we learned by getting it wrong in public
Use AI to find a market's hidden assumptions, pressure-test your idea, and prepare for better customer conversations
Mark Zuckerberg's case for personal superintelligence, and why cheaper building makes distribution, trust, and judgment more valuable
How to get users in the brave new world of vibe coding and agentic development
What are the best communities to reach new users in 2026?