How to choose your first marketing channel
Six questions that disqualify most of the list in an afternoon, and what 33 real distribution plans said when we scored the same ten channels every time
Channels
Which channel is worth your next quarter
Most distribution advice is a list of tactics and an implied instruction to try all of them. You have time for one. These are guides to ruling the rest out, written from the plans we actually generate.
Start with elimination
Use six questions to rule out the channels that cannot work for this product, at this price, with the time and budget you have now.
Channel playbooks
Once a channel survives the test, use the playbook for deciding what to do first and what can wait.
App store optimization for indie developers
Five routes to downloads, the launch window you only get once, and the two that keep working if you ever ship on the web