# OctoLoops > A distribution command center for small software products. Paste a URL and OctoLoops reads the site, identifies the ICP, and compares outbound with community. That snapshot is free forever, with no account and no card. Loops then find companies or conversations and draft the message, which the founder sends from their own account. Nothing is ever posted automatically. Built by Red Sky Forge (KvK 69834660), the Netherlands. Contact: davedx@gmail.com ## Product - [Home](https://octoloops.com/): Give your app URL and email, get an ICP and channel snapshot, then start a loop. - [Example snapshot](https://octoloops.com/example): An example ICP, starting-loop recommendation, positioning angle, and assumptions. - [Pricing](https://octoloops.com/pricing): The snapshot is free forever. 1 loop run without an account, 10 once registered, then $29 a month for unlimited. ## Comparisons Honest write-ups of the tools people use to find their first users, including where OctoLoops does not fit. - [Cogny alternatives: it reads data you may not have yet](https://octoloops.com/compare/cogny-alternative): Cogny connects your ad and analytics accounts and finds optimisations in the numbers, from $9 a month. What has to be true for that to pay off, and what to use before it is. - [Reddit search tools and subreddit finders that actually work](https://octoloops.com/compare/reddit-search-tools): Reddit's search ranks by your words, not your buyer's. The operators worth learning, why Google beats it for past discussions, F5Bot for live ones, and the twenty-minute method for finding the subreddits your buyers are actually in. - [GummySearch is gone. Here is what to use instead](https://octoloops.com/compare/gummysearch-alternative): GummySearch shut down in November 2025 to comply with Reddit's API policies. A practical look at the alternatives, what each one risks, and how to find threads worth commenting on for free. - [ReplyGuy alternatives: what automated Reddit replies actually cost you](https://octoloops.com/compare/replyguy-alternative): ReplyGuy automates Reddit replies using purchased accounts. A look at what that risks, what the human-in-the-loop alternatives do differently, and what each one costs. - [Redreach alternatives: what it assumes about you](https://octoloops.com/compare/redreach-alternative): Redreach finds high-intent Reddit threads and drafts replies you post yourself, priced for a product that already has mentions to monitor. What to do before you have them. - [How to find Reddit threads worth commenting on](https://octoloops.com/compare/find-reddit-threads-to-comment-on): A practical method for finding live Reddit threads where mentioning your product is welcome, using search operators, intent signals and a check on whether the thread is still worth your time. - [How to market on Reddit without getting banned](https://octoloops.com/compare/reddit-marketing-without-getting-banned): What actually gets accounts and domains banned on Reddit, why automated reply tools carry the most risk, and a workable approach for promoting a product without being removed. - [Free Reddit marketing tools that are actually free](https://octoloops.com/compare/free-reddit-marketing-tools): The genuinely free tools for finding Reddit threads, monitoring mentions and researching an audience, plus an honest note on which paid features are worth it later. - [Reddit audience research tools in 2026](https://octoloops.com/compare/reddit-audience-research-tools): An honest comparison of Reddit audience research and monitoring tools in 2026, including what changed after Reddit's API policy forced GummySearch to close. - [gtm.help alternatives: a plan library, or three things to do this week](https://octoloops.com/compare/gtm-help-alternative): gtm.help generates a ranked go-to-market plan for $29 a month behind a signup and a 7 day trial. How it compares to a free plan and three tracked actions a week. - [AI go-to-market plan generators: what they actually produce](https://octoloops.com/compare/ai-go-to-market-plan-generator): Most AI GTM generators produce a competent summary of free advice. The useful ones rule channels out or produce the first piece of work. How to tell which you are buying. - [You built an app and nobody uses it. Here is the order to fix it](https://octoloops.com/compare/built-an-app-but-no-users): Nobody saw it, they did not understand it, they did not care, or you are in the wrong room. How to diagnose which in an afternoon, and what to do first in each case. - [Syften alternatives: monitoring is not the same as knowing what to do](https://octoloops.com/compare/syften-alternative): Syften monitors Reddit, Hacker News and a dozen other communities from $29.95 a month. When it is worth it, when F5Bot is enough, and when monitoring is not the missing piece. - [How many marketing channels can one person actually run?](https://octoloops.com/compare/marketing-channels-for-indie-apps): Two channels run weekly for three months beat five run twice. How to pair a fast channel with a slow one, who each of the ten suits, and the early signals to watch. ## Channels Guides to picking the one channel worth a quarter, written from the plans we generate rather than from a ranked list of tactics. - [How to choose your first marketing channel](https://octoloops.com/channels/how-to-choose-a-marketing-channel): You do not pick a first marketing channel by finding the best one. You pick it by ruling out the eight that cannot work yet. The disqualifying test for each, and what the data says. - [App store optimization for indie developers](https://octoloops.com/channels/app-store-optimization-for-indie-developers): A solo developer has five realistic routes to installs and cannot run five. The order they pay off in, what the app name has to carry before you submit, and which of them survive off the App Store. ## Outbound Method guides for founder-led outbound: what counts as a real reason to contact a company, and how to write something that gets answered. - [Sales trigger events: what actually counts as a reason to reach out](https://octoloops.com/outbound/sales-trigger-events): A trigger is a dated, public, linkable fact that makes your product relevant to a company now. Which ones exist, where each is visible for free, and why most personalization is not a trigger at all. - [AI-personalized cold email: the problem is not the writing](https://octoloops.com/outbound/ai-personalized-cold-email): AI cold email fails because the model invents the detail it personalizes on. A worked example of three fluent emails citing sources that did not exist, how to spot a fabricated citation, and the fifteen second check that catches all of them. - [Founder-led sales: how to do outbound before you hire anyone](https://octoloops.com/outbound/founder-led-sales): Founder-led outbound outperforms a new rep for a specific reason, and stops working at a specific size. How to run it at ten accounts a week, and what to write down so it survives the handover. - [Sales stack alternatives: what has to be true before it pays off](https://octoloops.com/outbound/sales-stack-alternative-for-founders): Apollo, Clay, Instantly and similar are built for a team running volume. The four costs that arrive with a sales stack, and how to tell whether founder-led outbound is still the better use of your week. ## Writing - [An AI told me my AI sounds like an AI](https://octoloops.com/blog/my-ai-sounds-like-an-ai): An AI agent cold emailed me a teardown of my own homepage: a dated public trigger, three faults it could only have found by reading the page, and a $20 ask instead of a meeting. Its sharpest point was that my sample draft closed with the exact line I tell everyone to delete - [Keep stacking channels](https://octoloops.com/blog/keep-stacking-channels): Gojiberry reached $4M ARR in a year on five channels added one at a time, and the order is not a story about ambition: it is a cost ladder, which is why outbound and Reddit come first and paid ads come last - [Be a regular before you need to be one](https://octoloops.com/blog/be-a-regular-before-you-need-to-be-one): Nobody says they are scared of the writing: they say they do not want to talk about their product in a room they just walked into, and that instinct is correct. The fortnight that fixes it, and the five things to read in a sidebar first - [Ten emails a week, and half of them reply](https://octoloops.com/blog/ten-emails-a-week): Naman Bansal took Manicule to $30K MRR during YC on ten to fifteen cold emails a week: a narrow ICP, three signals that have to be true at once, and a four-line email that opens with work already done - [The sentence nobody quotes](https://octoloops.com/blog/the-sentence-nobody-quotes): Do things that don't scale is the most repeated advice in startups and the most misread: Stripe's laptop trick worked because Y Combinator had already handed them a building full of buyers, and Paul Graham says so in the same essay - [The reply is not the meeting](https://octoloops.com/blog/the-reply-is-not-the-meeting): LinkedIn gets answered, email reaches everyone, and phone turns contact into conversation: the best outbound channel changes every time you change the denominator - [Send it before you feel ready](https://octoloops.com/blog/send-it-before-you-feel-ready): The confidence arrives after the sending, not before it: ten psychological tricks for getting the community comment posted and the cold email out the door, and the one version of the resistance that is worth listening to - [The whale you didn't chase](https://octoloops.com/blog/the-whale-you-didnt-chase): Six months of redlines for a deal that was never yours is a real and measurable failure mode: but going bottom-up does not let you skip enterprise sales, it lets you do it after the seats are already in the building - [Three tips I got wrong first](https://octoloops.com/blog/three-tips-i-got-wrong-first): Take your headline from a sentence a customer already wrote, keep a handwritten list of where your first hundred users came from, and stop treating a launch as one day: three cheap tips, and the versions of each one that failed before they worked - [The GTM Atlas disagrees with itself](https://octoloops.com/blog/gtm-atlas-disagrees): Attio put fifteen operators in one place: chapter one says lead with the product, chapter five tried exactly that and converted nobody, and which one is right depends on who signs the cheque - [Everyone bought the same lead list](https://octoloops.com/blog/signals-not-lists): A viral thread says to swap Apollo for six public databases: the instinct is right, two of the six are already crowded, and the part that actually works is the part it spends the least time on - [Agency or SaaS: the same million, opposite games](https://octoloops.com/blog/agency-vs-saas): Agencies get to revenue fast and stall on hiring, SaaS gets there slowly and then compounds — what the data says about time to $1M, agency margins, and which hard problem you are choosing - [Marketing tactics that don't scale, and work anyway](https://octoloops.com/blog/marketing-that-doesnt-scale): Guerrilla marketing for software products, including one tactic you can steal from this site and one we learned by getting it wrong in public - [How to compress a month of GTM research into three hours](https://octoloops.com/blog/three-hour-gtm-research): Use AI to find a market's hidden assumptions, pressure-test your idea, and prepare for better customer conversations - [If AI is for everyone, what is left for indie developers?](https://octoloops.com/blog/future-for-everyone-indie-developers): Mark Zuckerberg's case for personal superintelligence, and why cheaper building makes distribution, trust, and judgment more valuable - [Appsplosion!](https://octoloops.com/blog/appsplosion): How to get users in the brave new world of vibe coding and agentic development - [Intelligent outreach](https://octoloops.com/blog/intelligent-outreach): What are the best communities to reach new users in 2026? - [The 2026 App Distribution Playbook](https://octoloops.com/whitepaper): A free guide to marketing and selling an app through repeatable distribution loops. ## Legal - [Privacy Policy](https://octoloops.com/privacy): What is collected, who processes it, and how to have it deleted. - [Terms of Service](https://octoloops.com/terms): The terms of use, including pricing, liability and governing law.